The nominees of the Popai DACH Awards 2021 have been determined
The association Shop! D-A-CH e.V. will again present the "Popai D-A-CH Award" in spring 2021 - this time in a new format. 15 categories were up for election for the award, representing the entire spectrum of activities at the POS. They range from POS materials to complex sales promotion campaigns, visual merchandising and digital technologies.
On Tuesday, 20 independent jurors from brand, trade, design and science met to evaluate the nearly 40 entries from 15 categories. As there was no exhibition at a trade fair in Düsseldorf due to the Corona pandemic, the jury meeting was held as a video conference.
For the first time, entrants were able to forgo the extensive written explanations and present all the information in a video. "The submissions this year were also of a very high quality, moreover you see more and more a mix between analog and digital. The experience at the POS is thus being taken into account more and more," explains Frank Rehme, board member of Shop! D-A-CH e.V.
After intensive discussions, the 33 nominees have now been determined. The finalists will be published on the website of Store! D-A-CH e.V. communicates.
The audience award, which will be presented for the first time in 2018, can be decided from March 22 onwards via the Instagram-page of the award. An iPad will be raffled off among all participants. The special prizes for "Best in Digital" and "Best in Digital Integration" will be awarded by a special jury. The gold, silver and bronze winners will be announced at the virtual gala to be held in June.
