Adlink Media: Targeted advertising for iPhone and iPad users
Drei Wochen nach dem Verkaufsstart des Apple iPads in der Schweiz bringt die Goldbach Media-Tochter Adlink Media eine Targeting-Lösung auf den Markt, die es ermöglicht, gezielt Werbung an die Nutzer von mobilen Plattformen auszuliefern.
Adlink Media is the first provider in Switzerland to offer its advertising clients, agencies and publishers the option of taking the iPad and iPhone into account as targeting criteria when booking campaigns, according to a press release. iPad and iPhone users will be filtered by recognizing the special browser that Apple has installed as a special version of Safari for web use. The new targeting solution also ensures that iPads and iPhones can be supplied with targeted Flash-free advertising, as the devices do not support this format.
