Migros-Murmelmania goes into the second round
The Zurich-based agency Station created a website—including an online campaign and newsletter—for Migros« New Year’s Eve promotion, »Murmelmania.” The campaign is a follow-up to the summer promotion of the same name.
The Zurich-based agency Station was commissioned by Migros to create a website including an online campaign and newsletter for the New Year's Eve promotion "Murmelmania". The promotion is the continuation of the eponymous
Summer promotion. The aim is to create stronger customer loyalty in the segment of families with children and to promote sales and image.
As of now, the six marbles can be found on Murmurmania.ch be unveiled in an online game. To do this, users first have to get through six difficulty levels of a high-speed course in which you have to steer a marble through a tunnel without colliding with any of the obstacles.
Between December 29 and 31, 2008, a limited edition of the marbles will be available in Migros stores and various specialty markets. With every purchase of 80 Swiss francs or more, a set of three of the six special marbles will be given away as a gift.
The communication concept was developed by Alborghetti Communication in collaboration with ZB Werbung. Assai Zurich was responsible for media planning.
Summer promotion. The aim is to create stronger customer loyalty in the segment of families with children and to promote sales and image.
As of now, the six marbles can be found on Murmurmania.ch be unveiled in an online game. To do this, users first have to get through six difficulty levels of a high-speed course in which you have to steer a marble through a tunnel without colliding with any of the obstacles.
Between December 29 and 31, 2008, a limited edition of the marbles will be available in Migros stores and various specialty markets. With every purchase of 80 Swiss francs or more, a set of three of the six special marbles will be given away as a gift.
The communication concept was developed by Alborghetti Communication in collaboration with ZB Werbung. Assai Zurich was responsible for media planning.
Responsible at MGB, Zurich: Wolfgang Schuster (overall responsibility), Christoph Dockmann, Diana Blaser, Claudia Frank (project management).
