Sir Mary is Switzerland Tourism's new digital marketing agency
The Zurich-based agency Sir Mary prevailed over eleven other agencies in a multi-stage public tender and will now support Switzerland Tourism in national and international online marketing activities.
The multi-year mandate goes beyond holistic media consulting and distribution and, in addition to the implementation of national and global digital paid media activities, also includes strategic consulting for Switzerland Tourism in the context of the future direction of digital marketing. "We were looking for a partner who could provide innovative answers to the complex challenges in the digital cosmos and advise us on all touchpoints of the customer journey. The fusion of online and offline was particularly important to us here. Sir Mary convinced us with its high-quality elaboration and its experienced, cross-disciplinary team," says Alexandra Weber, Head of Digital Marketing at Switzerland Tourism.
"In the past, Switzerland Tourism has repeatedly proven itself to be a digital leader. Continuing on this path together with them is currently one of the most exciting challenges in the market. We are happy to take on this challenge and create the necessary framework with our expertise in media distribution and a customized agency setup," says Maurizio Rugghia, co-founder and managing partner at Sir Mary.
