Erdmannpeisker: Ecumenical campaign tells heavy topics in light colors
«Brot für alle,» «Fastenopfer,» and «Partner sein» have been organizing the ecumenical campaign throughout Switzerland during Lent for years. Erdmannpeisker organized this year's campaign.
In previous years, different topics were communicated using the same campaign mechanics to improve recognition. This year, the pitch decided on a new, eye-catching campaign look that stands out from the typical NGO campaigns. The new look is intended to last for several years. It looks fresh and positive and stands out with large, strong and aesthetic color combinations. The aim is to create a dramaturgy in which the serious and often difficult topics stand out all the more.
The theme of the Ecumenical Campaign 2021 is "Climate justice - now!". The campaign poster takes up the topic of climate justice and leads consumers from an abstract question to a very personal, emotional confrontation with the topic. The barbecue scene was chosen as a symbol of overconsumption, as the link between excessive meat consumption and climate change is undisputed. The poster visualizes the dark side of consumption in a surprising and evocative way.
The motif is used throughout Switzerland as a poster, DOOH and advertisements
Responsible at the Ecumenical Campaign: Elke Fassbender (Head of Fundraising and Marketing at Bread for All), Matthias Dörnenburg (Head of Communications at Fastenopfer), Mischa von Arb (Campaign Coordinator at Bread for All/Fastenopfer). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Director), Patrick Fawer (Art Director), Marcel Maegerle, Rainer Neusius (Consultant). Photography and image editing: Sandra Gadient Photography, Lily Metzker (Wombat Studio). Media Planning: Tullio Tomasini, Armanda Gadient (Spinas Civil Voices).
