Cinecom hires Alexander Horrolt as new Head of TV National
Alexander Horrolt is moving from IP Deutschland to Publicitas Cinecom in Switzerland. He takes over the management of Swiss TV marketing for the channels Sat.1, Kabel eins and 3+.
Alexander Horrolt is moving from IP Deutschland to Publicitas Cinecom in Switzerland. He takes over the management of Swiss TV marketing for the channels Sat.1, Kabel eins and 3+.
The 39-year-old Horrolt will take up his new position in Zurich on April 1 at the latest. He will replace Karin Frautschi, who is now Key Account Manager for national advertising customers for all Publicitas electronic media.
Horrolt is currently still responsible for the Vox channel as Head of Marketing at IP. He has worked in the media industry since the beginning of his career. In the course of his career, he has held various positions, from media buying, internal sales and key account management to marketing and product management for various channels marketed by IP Deutschland.
"With Alexander Horrolt, we have been able to gain a real TV professional for Publicitas, who we are very much looking forward to. With him, we will succeed in further professionalizing our work and consolidating and expanding our market position in TV marketing," Tim Dührkoop, Head of Electronic & Interactive at Publicitas, was quoted as saying in a press release on Thursday. He is also pleased that Karin Frautschi will remain with the company in another role.
The 39-year-old Horrolt will take up his new position in Zurich on April 1 at the latest. He will replace Karin Frautschi, who is now Key Account Manager for national advertising customers for all Publicitas electronic media.
Horrolt is currently still responsible for the Vox channel as Head of Marketing at IP. He has worked in the media industry since the beginning of his career. In the course of his career, he has held various positions, from media buying, internal sales and key account management to marketing and product management for various channels marketed by IP Deutschland.
"With Alexander Horrolt, we have been able to gain a real TV professional for Publicitas, who we are very much looking forward to. With him, we will succeed in further professionalizing our work and consolidating and expanding our market position in TV marketing," Tim Dührkoop, Head of Electronic & Interactive at Publicitas, was quoted as saying in a press release on Thursday. He is also pleased that Karin Frautschi will remain with the company in another role.
