Openroom continues to whet the appetite for genuine Swiss specialties for AOP-IGP
All good things come in threes. Following two campaigns in 2020, the Zurich-based agency Openroom is launching another campaign for the Swiss Association of AOP-IGP.
Following the two campaigns launched by AOP in the run-up to the referendums in early 2020 and September 2020, the product brands Gruyère AOP, Tête de Moine AOP, St. Galler Bratwurst IGP, and Vacherin Mont-d’Or AOP, among others, are launching a third wave of communications in collaboration with AOP-IGP.
As with the first two campaigns, Openroom also created the new ad concepts. The Zurich-based agency was awarded the contract through 2024 by the Swiss Association of AOP-IGP last year following a multi-stage selection process.
The goal of the campaign is, on the one hand, to establish the AOP (Appellation d’Origine Protégée) and IGP (Indication Géographique Protégée) quality labels in the minds of the target audiences and, on the other hand, to strengthen the individual product brands.
Across Switzerland, 1,500 F12-sized posters as well as digital posters are being used.
Responsible at AOP-IGP: Alain Farine (Director) Sabine Leuba (Communications/PR). Responsible at Openroom: Eric Voser (Creative Direction/Strategy), Dagmara Garner (Social Media Marketing Consultant), Monica Kissling (Client Service Director), Andreas Konrad (Art Direction), Tamara Haf (Junior Digital Art Direction), John Leuppi (Copy), Yves Roth (Photography).
