Matter & Gretener tries to unite money and spirit for Swissinvest

The Zurich advertising agency Matter & Gretener has developed an advertising campaign for the Swiss real estate fund Swissinvest. The approach was to emphasize that an investment in the Swiss real estate fund Swissinvest makes particular sense in the current stock market environment. This is because it is both resistant to economic cycles and offers high returns.
The competition may advertise with larger budgets, but with less spirit and wit, the agency writes in a press release on Wednesday. "True, real estate funds are boring. But is losing money on the stock market really that exciting?" reads one of the advertising slogans, for example.
Responsible at Swissinvest Real Estate Investment Fund: Michel Schneider (Fund Manager/Portfolio Manager). Responsible at Matter & Gretener: Daniel Matter (Creative Direction), Dominik Imseng (Text), Karin Beerli (Art Direction), Nicole Liebermann (Consulting).