Ads&Figures and GVB engage in digital brand prevention
Gebäudeversicherung Bern used 2020 to raise awareness of fire hazards in private homes and to educate the public through the content on Feuerstopp.ch. Together with Ads&Figures, the company implemented a digital multichannel strategy.
In order to generate as much attention as possible for the topic of fire risk, the GVB, together with the Lyss agency In Flagranti various awareness-raising measures on the topic of fire protection, including videos and a quiz. Ads&Figures defined the digital strategy, including social media, programmatic advertising and search engine advertising.
Thanks to the strategic multichannel approach - the optimal interaction of all channels and measures - the ambitious conversion target was achieved with considerably less media budget than planned.
Social media as a drawing card
In this campaign, social media proved to be the most important channel. According to Ads&Figures, it was ideal for directing infotainment-oriented content - in this case videos and quizzes - to the target group: The majority of overall conversions were achieved using social platforms.
