BSW finds decision of the Council of States on alcohol advertising ban unacceptable
The Association of Swiss Advertising Agencies BSW comments on the decision of the Foreign Affairs Committee of the Council of States (APK) regarding the lifting of the ban on advertising for wine and beer, which was announced on Tuesday. Although it applies to foreign advertising windows, it does not apply to the SRG.
The Association of Swiss Advertising Agencies BSW comments on the decision of the Foreign Affairs Committee of the Council of States (APK) regarding the lifting of the ban on advertising for wine and beer, which was announced on Tuesday. Although it applies to foreign advertising windows, it does not apply to the SRG.
This "relaxation of the RTVA" creates a completely unacceptable situation, writes the BSW in a statement on Wednesday. It is unacceptable that different standards are applied to one and the same medium. It is incomprehensible why alcohol advertising should remain prohibited on SRG channels and be permitted in foreign advertising windows. Both serve the same market and in some cases also appeal to the same people.
This decision by the APK therefore lacks any logic. The Association of Leading Advertising and Communication Agencies in Switzerland is calling for equal treatment of all providers. If the provisions of the RTVA for foreign advertising windows are relaxed, this should also be the case for SRG channels and private television, the BSW writes further.
This "relaxation of the RTVA" creates a completely unacceptable situation, writes the BSW in a statement on Wednesday. It is unacceptable that different standards are applied to one and the same medium. It is incomprehensible why alcohol advertising should remain prohibited on SRG channels and be permitted in foreign advertising windows. Both serve the same market and in some cases also appeal to the same people.
This decision by the APK therefore lacks any logic. The Association of Leading Advertising and Communication Agencies in Switzerland is calling for equal treatment of all providers. If the provisions of the RTVA for foreign advertising windows are relaxed, this should also be the case for SRG channels and private television, the BSW writes further.
