Four books that might interest you
In collaboration with GetAbstract, we’re once again introducing four new books on marketing. This time: «Personal Branding,» «Inspired,» «Gain More Followers on Instagram,» and «The Curious Advantage.».
Personal branding
What turns people into strong brands.
- Author: Christopher Spall and Holger J. Schmidt
- Publisher: Springer Gabler, 2019
- Pages: 292
- ISBN: 9783658237400
The authors also know that people are not chocolate bars. They are concerned with something else: with a strong personality brand, you show others who you are and what you stand for. The book contains numerous illustrative examples, practical tips and is generally well structured. However, the authors occasionally get lost in digressions without too much added value. If you can look past this, however, you will gain valuable insights into the topic of personal brand management.
Inspired
How to develop tech products that your customers will love.
- Author: Marty Cagan
- Publisher: Wiley-VCH, 2020
- Pages: 282
- ISBN: 9783527510016
No matter how good the team is, if it is working on something that is not worthwhile, all the effort is in vain. Marty Cagan learned this lesson early on when he worked at Hewlett Packard. Cagan was always there when things were really happening: at HP when the PC was at its peak, at Netscape when the Internet was booming and at eBay when e-commerce was going through the roof. He has recorded his experiences of how the best companies develop their products in this book. It is a systematically structured guide with heaps of best practices.
Become better known with Instagram
Social media marketing for the self-employed and entrepreneurs.
- Author: Dennis Tröger
- Publisher: C. H. Beck, 2019
- Pages: 128
- ISBN: 9783406732430
Instagram is only for fashion companies and beauty bloggers? A fallacy! Instagram even offers opportunities for tax consultants and lawyers - if they know how to use the medium correctly. Dennis Tröger is convinced of this. Some of his tips - for example, writing 80 to 90 comments a day - will be almost impossible to implement for many social media managers, let alone managing directors. Nevertheless, it is worth reading for anyone who wants to use Instagram to build their brand.
The Curious Advantage
The biggest value driver in the digital age.
- Author: Paul Ashcroft, Simon Brown and Garrick Jones
- Publisher: Laiki Publishing, 2020
- Pages: 251
- ISBN: 9781648713514
Many people consider curiosity to be an innate trait rather than a skill that can be learned - but it is. But adults often find it difficult to develop it. Nevertheless, curiosity is important, say the authors. Today's managers in particular need the ability to stimulate it in themselves and others. In their book, the authors present practicable strategies based on illustrative practical examples. Their advice is not aimed at quick results, but at long-term and sustainable development.
