Four and Laax bring boarder feeling to Zurich streetcars

The Zurich agency Four is bringing variety to the Zurich streetcars for Laax. Full-size snowboard floor stickers are intended to bring that special "boarder feeling" to the lowlands. This will give streetcar passengers the opportunity to dream of snowboarding during their journey and forget about everyday life.
The advertising campaign starts just in time for the Burton European Open in Laax, the biggest snowboarding event in Europe. The floor stickers feature the "Feelgood" snowboard from Burton. The stickers will be on all Cobra Trams for the next three weeks.

Responsible at Weisse Arena Group: Britta Kaula (Marketing and Communications Manager). Responsible at Four: Björn Brinkmann, Philipp Sträuli (CD), Raphael Schoen (graphics), Sandra Genge, Daniel Gerber (consulting).
Realization by: Propaganda Zurich, Roberto Ferrari (Marketing and Sales) and VBZ, Phillip Saladin (Head of Strategic Marketing). Production by: Rutschi, Edith Lehmann.