BAG and Rod draw attention to the online coronacheck
In its new sub-campaign, the Federal Office of Public Health (FOPH) highlights the coronavirus check. Rod Kommunikation has produced various new ad concepts and clips for this campaign.
With the rapidly increasing number of coronavirus cases, various symptoms of illness are appearing more frequently. The FOPH's new sub-campaign aims to help clarify whether there is a possible infection with the new coronavirus. The campaign draws attention to the online coronavirus check, which can be used to quickly find out whether symptoms of illness necessitate a coronavirus test. Those who complete the check will receive a recommendation regarding a coronavirus test.
The campaign launches Monday with ads, TV spots, online videos and online ads, and later still with digital billboards.
In parallel with the sub-campaign "Coronavirus Check", communication tools will be distributed that address the new measures taken by the Federal Council on Wednesday with the following messages: "Meet fewer people", "Wear a mask in public places", "Keep private events small", "Work in your home office if possible". This campaign was already presented at the Federal Council meeting last Wednesday (Werbewoche.ch reported). As part of this information campaign, spots are also being developed that appeal to everyone's shared responsibility. (pd/swi)
