Havas Switzerland advertises new for Hirz
Hirz, a brand belonging to Nestlé, wanted fresh ideas for its yogurt division. Havas Switzerland accepted the challenge and won the pitch.
To give the brand a revitalization, Hirz sought a strategic realignment of its yogurt division and ideas for a 20-second TV spot. In a multi-step process, Havas analyzed the brand and distilled its strengths. These included the extensive range, the freshness of the products, the intense flavor of the yogurts and, above all, the USP: Hirz has been producing fresh products in Switzerland since 1869 - longer than any competitor. The brand should therefore be described as a traditional Swiss brand and positioned accordingly.
The strategic positioning was followed by creative implementation. The findings resulted in the new claim: "This is how Switzerland enjoys. Since 1869". The task now is to disseminate this claim across all channels. At the center of the campaign is the TV spot, which communicates the brand promise and the brand's strengths, such as a large assortment, intensive taste, freshness and Switzerland. The film will be shown on TVC and as OLV for YouTube and the website.
Customer: Hirz. Agency: Havas. Directed by: Lukas Wälli. Production: Rocket Film.
