On his own account: Thomas Häusermann leaves Werbewoche
Thomas Häusermann, Online Editor-in-Chief, is leaving *Werbewoche* at the end of the year. Now that it’s coming to an end, it’s time for a brief look back.
After eight and a half years, I am closing the chapter Advertising Week. When the then editor-in-chief Pierre C. Meier hired me as an online editor in 2012, I never thought I would stay for a little while. Even back then, the media industry was cutting corners and the signs were pointing to downsizing. Compared to print, online brought in almost nothing and consequently cost almost nothing. But I had always been fascinated by the world of advertising and media. So I accepted the challenge unflinchingly.
Did I regret it?
- Around 2000 newsletters with well over 20,000 messages
- almost 150 print editions
- Five creative rankings carried out
- Three organized "Advertiser of the Year" elections
- Five unforgettable Epica judging sessions in Berlin and Amsterdam
- Well over 100 industry events attended
- just as many inspiring lunches
- Two print and digital relaunches
- a celebrated 40th anniversary and a missed 45th anniversaryAdvertising Week-Anniversary
- a ready-made campaign that was withdrawn due to a comment I made
- a boozy evening with an agency boss the night before the birth of his child
- and, above all, hundreds of nice, exciting and horizon-broadening encounters with You...
...later I know: not for a second.
Now it's time for the next chapter. What will it look like? I already have a few ideas*. And I look forward to running into you sooner or later - in whatever context. I wish you a productive November and a peaceful Advent season. And most importantly: stay healthy!
Personal details: Thomas Häusermann (39) will remain Editor-in-Chief of Werbewoche.ch until the end of the year. He started as an online editor in 2012 and became Head of Online four years later. In 2019, he took over as Editor-in-Chief of the entire editorial team ad interim. He studied journalism and business administration at the University of Zurich. He founded his (now neglected) blog Vongestern.com in 2010 and generated over a quarter of a million page views in the best months. Thomas Häusermann lives near Lenzburg with his girlfriend, child and Labrador.
*If you have a better one, you can contact us at any time. report.
Personal details: Thomas Häusermann (39) will remain Editor-in-Chief of Werbewoche.ch until the end of the year. He started as an online editor in 2012 and became Head of Online four years later. In 2018, he took over as Editor-in-Chief of the entire editorial team ad interim. He studied journalism and business administration at the University of Zurich. He founded his (now neglected) blog Vongestern.com in 2010, which at times generated over a quarter of a million page views per month. Thomas Häusermann lives near Lenzburg with his girlfriend, child and Labrador.
