Feldschlösschen, 20 Minuten Advertising and Picstars toast content cooperation
20 Minuten Advertising and Picstars jointly win the pitch for the content marketing campaign for Feldschlösschen brewery. The aim of the "Free Feelds Good" campaign is to strengthen the beverage segment of non-alcoholic beers.
With their concept, marketer 20 Minuten Advertising and influencer marketing agency Picstars win the contract for a two-year content cooperation for the alcohol-free beers of the Feldschlösschen brewery. Under the motto "Free Feels Good", the segment of alcohol-free beers is to be brought into focus and its perception as a tasty, refreshing and natural lifestyle drink is to be strengthened.
The campaign, which was already launched in August 2020, includes various content measures in the 20-minute world as well as influencer marketing in addition to classic advertising.
In line with the target group, Swiss influencers Doris Flury, Janosch Nietlispach and Marion Kaelin were recruited as brand ambassadors, who regularly publish stories and feed posts about Feldschlösschen's non-alcoholic beers on their Instagram profiles. The concept is rounded off by targeted market research, the results of which will be used to optimize the further course of the campaign.
