Valencia and Coop Hello Family launch big anniversary contest
The Coop Hello Family Club is celebrating its 10th anniversary. To mark the occasion, Valencia has designed the «Make a Wish» contest in close collaboration with Coop’s Hello Family team.
In the big anniversary competition "Make a wish", Hello Family Club members can choose between two prizes every week. In total, prizes from ten different categories will be raffled off. All family experiences, vouchers and prizes come from partners of the Hello Family Club from the Coop universe.
When defining the competition mechanism, particular attention was paid to keeping customer involvement at a high level over the entire competition period of five weeks. "We achieve this on the one hand through the weekly participation option and on the other hand through the ever-changing prize selection," says Valencia concept developer Sebastian Refardt.
"The promotion was to be accompanied by a cross-media campaign and the corresponding communication mix," explains Jeanine Jost, Marketing Project Manager for the Hello Family Club at Coop. Accordingly, a competition visual and advertisements, various POS advertising materials and newsletters were created, which were dovetailed with social media measures. The agency produced humorous "slice of life" clips for communication on social media. These show the situations in which families benefit from the prizes: Playing football in the garden, getting a haircut, on vacation and so on.
"Make a wish" runs until October 25, 2020 on Hellofamily.ch/win.
Responsible at Coop: Alain Comment (Head of Marketing Supercard and Customer Clubs at Coop), Jeanine Jost (Project Manager Marketing Hello Family Club at Coop), Hannah Müller (Project Manager Program Management Hello Family Club at Coop), Joachim von Allmen (Head of Advertising POS at Coop), Deliah Prescha (Intern Hello Family Club at Coop). Responsible at Valencia Communication: Tommy Schilling (Creative Director), Claudia Paganini (Senior Account Director), Corinne Fritschi (Junior Consultant), Monika Freiburghaus (Communications Planner), Sebastian Refardt (Senior Copywriter), Julia Bommersheim (Junior Copywriter), Béa Otto (Art Director), Marc Groth (Motion Designer/Art Director), Katrin Deubelbeiss (Junior Art Director), Ana Estepa Garcia (Graphic Designer), Sylvia Schneider (Polygraphy). Film: CC Media Ltd, Nikolas Reigel.
