Blue is ready for big emotions
At the end of September, Swisscom announced «Blue.» In collaboration with 316tn, Ast & Fischer, Bühler & Bühler, Form, Redact, Stories, and TLGG, a communications campaign was launched to firmly establish Blue as an entertainment brand in Switzerland and to widely promote its offerings and content.
"The campaign is a seamless continuation of the previous campaign 'Ready for Life' and thus consistently pays off the Swisscom communication platform #ready, which was launched this spring. In terms of content, it focuses precisely on where great entertainment touches us most: on emotions," explains Christoph Timm, Head of Marketing Communications at Swisscom.
No one should be deprived of these emotions. Everyone living in Switzerland should be able to use the entertainment service whenever they want and wherever they are. Even if they are not (yet) Swisscom customers.
A colorful bouquet of classic and new media is used - from posters to content marketing. The emotional anchor is a 59-second TV and cinema spot. The campaign was largely created in-house, but implemented together with external partners.
Production partner316tn, Ast & Fischer, Bühler & Bühler, Form, Redact Kommunikation, Stories, TLGG. MediaCapture Media, Hoy, Mediaschneider, Konnex, TLGG.
