Family and Amorana play with analogies
Family's current Amorana campaign plays with analogies and, with a healthy dose of irony, navigates around the TV stations' guidelines—and the stations are showing a sense of humor.
"We celebrate the human play instinct in a humorous way and leave the interpretation to the community" explains Alan Frei, CMO of Amorana. And this apparently with success: The responsible persons of the TV stations reacted amused.
I amorana you
In the new campaign, the figurative mark becomes part of the message throughout and is staged as a declaration of love. The second wave is to become even more personal with real love stories from the Amorana community.
The national campaign with five image and 25 product spots will be seen on TV and online. Image and product posters will flank the advertising offensive.
Responsible at Amorana: Lukas Speiser (CEO); Alan Frei (CMO); Irina Gorina (CD). Responsible agency: Family. Production: Bubbles&Sons.
