Teads and BBC Global News extend exclusive outstream partnership
The global media platform Teads is extending and expanding its partnership with the news platform BBC Global News. The goal is to make the monetization of editorial content through video and display advertising even more effective.
As part of the cooperation, Teads will offer video ad formats for the BBC Global News sites (desktop, mobile and in-app) in all markets relevant to the medium. These include the USA, Canada, Australia, Japan, Hong Kong, the Middle East and Europe.
Challenging times despite high news demand
Users' demand for news is particularly high in 2020. This is also reflected in the BBC's reach. This year, the news network was able to increase this by eleven percent (source: Global Audience Measure 2020). Nevertheless, premium news brands have experienced a challenging time in recent months, as the economic impact of Covid-19 has cost publishers millions in lost advertising revenue. With the partnership, Teads now aims to help BBC leverage its growing digital presence and drive content monetization.
The partnership builds on the existing relationship between the two organizations. Teads already provides its platform for the monetization of the publisher's desktop and mobile news sites. As part of the expanded partnership, BBC Global News will now have access to Teads' full portfolio of services. This will enable the publisher's sales teams to Teads for Publishers Enterprise Suite (including Teads Audiences and Teads Studio) and offer advertising formats and spaces directly to advertisers. BBC Global News can also extend the functionality to its mobile apps via the Teads in-app SDK for iOS and Android.
