Bluespirit triggers shopping fever for Swisslos
The agency Bluespirit has realized a campaign for Swisslos. The new Shopping Fieber ticket is advertised, with which one can win a full credit card.
The agency Bluespirit has realized a campaign for Swisslos. The new Shopping Fieber lottery ticket, with which one can win a full credit card, is advertised. Bluespirit conceived the entire Shopping Fieber campaign, from the design of the first four tickets to TV, cinema and radio spots, ads and POS implementation for numerous kiosks, gas stations and restaurants.
According to a statement from the agency, illustrator Jason Brooks was enlisted to create the images. The TV spot shows the seductive idea of shopping in the most beautiful fashion metropolises with a full credit card. For the production of the spot, Bluespirit relied on animation by Motion Design Studio Boutiq and sound catering by Philipp Scherrer.
> To the spot
The campaign starts on January 24 and runs for three weeks on television, cinema, radio and various print media.
Responsible at Swisslos, Intercantonal National Lottery: Mark Lauber, Jessica Wassermann (Marketing). Responsible at Blue Spirit Communications AG: Gerry Flückiger (overall responsibility), Alban Haas, Manuela Rocchese (consulting), Peter Trüb (CD), Tizian Walti (concept, text), Fritz Kreis (AD), Manuel Griestock (graphics). Production: Boutiq. Illustration: Jason Brooks. Recording studio: Tonstudios Z.
According to a statement from the agency, illustrator Jason Brooks was enlisted to create the images. The TV spot shows the seductive idea of shopping in the most beautiful fashion metropolises with a full credit card. For the production of the spot, Bluespirit relied on animation by Motion Design Studio Boutiq and sound catering by Philipp Scherrer.
> To the spot
The campaign starts on January 24 and runs for three weeks on television, cinema, radio and various print media.
Responsible at Swisslos, Intercantonal National Lottery: Mark Lauber, Jessica Wassermann (Marketing). Responsible at Blue Spirit Communications AG: Gerry Flückiger (overall responsibility), Alban Haas, Manuela Rocchese (consulting), Peter Trüb (CD), Tizian Walti (concept, text), Fritz Kreis (AD), Manuel Griestock (graphics). Production: Boutiq. Illustration: Jason Brooks. Recording studio: Tonstudios Z.
