Lost in Translation: AI Edition
In a poster campaign for the Royal Australian Navy, WPP shows that translation tools aren't always 100 percent reliable.
Even though artificial intelligence is already very advanced and progress is steadily increasing, it is still far from perfect. With the help of translated quotes from movies as well as real life, idioms and the like, it becomes clear that computers definitely cannot replace humans yet - at least when it comes to translations. With this campaign, the Australian Navy is focusing on the importance of people and is looking for talented crypto-linguists.
