Technical jargon: What does "doubleclick" actually mean?

Suddenly, a word that sounds almost old-fashioned, even though it originates from the digital world, is getting a tailwind: doubleclick. Especially as a verb "to doubleclick" it is often used by consultants to make it clear that they want to change the flight level of the conversation. Doubleclick is the activity we all know when we want to open a document. It sounds banal, and it is. And not only that, because today people are more likely to swipe, wusht, drag or drop than double-click. And yet it is used more and more often.

Inquire instead of assert

"Let's doubleclick on that" often manifests (pseudo) interest in the consultant lingo. "Let's take a closer look" sounds simply boring in contrast, "I'd like to follow up here" too brutal. Agreed! But doubleclick? That makes the other person look more like a spam-suspect file than an individual who is genuinely interested. How difficult it is to say "I don't understand this" or "I have no idea about this" is shown very often, especially in the advertising and consulting industry. People happily assert and explain instead of taking a closer look. People would rather double-click on a topic than admit that they only understood what they were talking about. Customer orientation is different.

There is no shame in not understanding a company, an industry or a product, because the customer does. It's better to show genuine interest in the customer's area of expertise, do research, ask questions, and reflect the outsider's point of view rather than acting as if you know something about the subject.