Startbahnwest: Going on a family hike for Wander
Startbahnwest was commissioned by food manufacturer Wander to create and implement this year’s spring brand promotion for two Jemalt products. The campaign is intended to appeal primarily to families with children.
Startbahnwest was commissioned by food manufacturer Wander to create and implement this year's spring brand promotion for two Jemalt products. The campaign to promote the food supplements has the motto "A powerful combination". This is intended to appeal to families with children in particular, the agency writes in a press release. The promotion includes a competition to win a stay at Ravensburger Spieleland for the whole family.
Counter and window displays as well as brochures are used, which are presented in pharmacies in German- and French-speaking Switzerland in the spring.
Counter and window displays as well as brochures are used, which are presented in pharmacies in German- and French-speaking Switzerland in the spring.
Responsible at Wander: Christina Kieni Römer (Marketing Manager), Esther Baumgartner (Product Manager Jemalt).
