Digitec shows the world from the perspective of products
In Digitec's current TV campaign, three products show the world from their "point of view". Plan B Film is responsible for the film production.
A navigation device "watches" an arguing couple in the car, while the vacuum cleaner robot crashes into the sleeping guests the morning after a wild night of partying and the subwoofer roars out of the trunk. The spots show everyday situations from a humorous, voyeuristic point of view. The device does not prove to be a silent observer, but rather speaks its own language.
The Digitec spots have been broadcast in German- and French-speaking Switzerland since Monday.
Responsible at Digitec Galaxus: Martin Walthert (CMO); Flurin Spring (Creative Director); Daniel Kobi (Art Director); Mariya Alipieva (Brand Communications Manager, Project Management); Severin Keller (Digital Media Design); Roberto de Bonis (Digital Marketing); Luca Giuliano (Media Planning). Responsible at Plan B Film: Dominik Locher (Director ); Jessica Sonderegger (Producer); Rafael Kistler (Cinematographer); Thomas Gassmann (Set Sound); Ioannis Sochorakis (Set Design); Christoph Menzi (Edit); Adriel Pfister (Color Grading: A). Audio Postproduction: UKO - The Audio Suite.
