Stuiq becomes new lead agency of Bico
The Zurich-based agency Stuiq won a two-stage pitch and will become the new lead agency for the mattress brand Bico starting in 2021.
Over the past decades, Bico has continuously expanded its brand awareness through creative advertising. "Für ä tüüfä gsundä Schlaaf" is deeply embedded in most Swiss minds. "Working for such a legendary Swiss brand is something very special. We are all the more delighted to have won the pitch and look forward to continuing the success story of the traditional brand together with Bico," comments Sandro Walder, CEO of Stuiq.
The first joint preliminary project, as a result of the pitch, is already being implemented. Bico opens the first Bico showroom in the middle of Zurich at Pelikanstrasse 11 in September.
