Yoveo and Arosa Tourism show how to promote winter in summer
In the middle of a hot summer, the vacation destination of Arosa is already launching its new winter campaign. The spots, created in collaboration with Yoveo, are designed to create anticipation for winter.
In the new advertising films, the "Gauls of the Alps" practise winter sports in summer. The commercials arouse anticipation for winter and are intended to motivate both skiers and non-skiers to take winter vacations in Switzerland. Six different films were made on the themes of skiing, cross-country skiing, sledging, ice skating, winter hiking and bear country.
Winter vacations in Switzerland
"Here in Arosa, we are particularly looking forward to winter. Especially with Covid-19 and the current travel uncertainty, we want to show our guests that they can look forward to winter vacations in Switzerland with lots of sunshine. We also offer a great alternative to winter vacations in the Caribbean for non-skiers in Switzerland," explains Marion Schmitz, Head of Marketing & Communication at Arosa Tourism.
The advertising films will be publicized from next week via a TV and online campaign.
Responsible at Arosa Tourism (concept): Marion Schmitz (Head of Marketing, Communication, Products and Digitalization / Member of the Executive Board). Responsible at Yoveo (film production): Tim Wicki (video production); Leonie Studer (editing).
