The animals are loose at Valencia and Coop
In partnership with WWF Switzerland, Coop is presenting «Adventure in the Wilderness,» a collection campaign for all animal lovers. The cross-channel communication for the promotion was developed by Valencia Kommunikation.
The new collection campaign "Adventure Wilderness" makes the world of animals (some of which are endangered) tangible for young and old. Valencia was able to win over the "Schwiizergoofe" for cross-channel communication of the promotion. The musical children's project from Hitmill Studios sang a specially written song for the promotion and also played in the moving image for online and TV use. In it, the Schwiizergoofe can be accompanied on a journey through various animal worlds. For this, the young singers were filmed in front of a green screen and inserted into an animated background illustration. "The heartfelt, authentic nature of the Schwiizergoofe and the catchy song fit perfectly with the theme of the promotion," says creative director Tommy Schilling.
Interactive online and offline content
During the day of filming, Valencia efficiently filmed additional content for the Coop and Coop Hello Family social media channels: an animal quiz to guess along with animal facts to marvel at, both moderated by the Schwiizergoofe. The collector's booklet was enriched with educational content from the animal world, among other things. All in all, Valencia covered the entire communication spectrum - from the development of the visuals and the naming to the online content and various POS advertising media to TV spots and in-store radio.
Four plush animals, the skill game "Animal Tumble Tower", as well as a glass bottle and a lunch box await big and small animal lovers in the wilderness adventure as premiums. The promotion runs from Friday until October 3, 2020 at Coop supermarkets and various partner formats.
Responsible at Coop: Vanessa Finzer (Head of Advertising); Simon Bohnenblust (Head of Advertising Promotion/Sales Promotion); Sabine Gnand (Project Manager Advertising Promotion/Sales Promotion); Saara Jeisy (Project Manager Market Development); Joachim von Allmen (Head of POS Retail); Simon Flatt (Head of Media); Karin Rieth (Head of Media Classic); Lukas Schmid (Senior Project Manager Digital Media); Rahel Kühne (Head of Social Media & Online Campaigning); Lucas Bieler (Project Manager Online Campaigning); Anja Nowak (Project Manager Online Campaigning). Responsible at Valencia Communication: Tommy Schilling (Creative Director); Meret Renggli (Consultant); Lara Babbi (Communications Planner); Sebastian Refardt (Senior Copywriter); Michael Wenk (Art Director); Nadine Gschwend (Art Director); Marco Fritz (Polygraf); Niklas Dunke (Polygraf). Responsible at WirzFraefelPaal Productions: Stefan Fraefel (Executive Producer); Nina Wirth (Producer); Adrian Wisard (Director). Responsible at HitMill: Fred Herrmann (Composer, Producer); Roman Camenzind (Executive Producer); Noemi Mathis (Project Manager). Responsible at TWmedia: Stephan Küng (Overall Responsibility); Manuela Renner (Media Planning); Pearl Kathriner (Senior TV Planner); Damiano Vitali (Head of TV); Sven Däschner (Head of Online).
