Superspot: Kylie's rodeo interlude is the ultimate movie commercial
The Agent Provocateur "Proof" movie commercial was voted the "Ultimate Cinema Ad". In it, Kylie Minogue lolls around on a red rodeo bull in the manufacturer's sexy lingerie.
The Agent Provocateur cinema commercial "Proof" from 2001, in which Kylie Minogue lolls around on a red rodeo bull in the manufacturer's sexy lingerie, has been voted the "Ultimate Cinema Ad". The vote on the British industry portal Brand Republic was launched by cinema advertising marketer Digital Cinema Media (DCM).
Kylie's hot bull ride was able to hold its own against ten other spots such as "Surfer" from Guinness, "Break" from Diet Coke and "Dambusters" from beer manufacturer Carling Black Label. The winning spot does exactly what a good movie spot should do, said Fleur Castell from DCM: it captures the audience and entertains them.
Kylie's hot bull ride was able to hold its own against ten other spots such as "Surfer" from Guinness, "Break" from Diet Coke and "Dambusters" from beer manufacturer Carling Black Label. The winning spot does exactly what a good movie spot should do, said Fleur Castell from DCM: it captures the audience and entertains them.
