Dachcom makes the appearance of Solarmarkt shine anew
For the photovoltaic wholesaler Solarmarkt, the agency Dachcom developed the new overall appearance as well as a comprehensive web platform with store.
In addition to a large selection of solar components, the photovoltaic wholesaler also offers comprehensive services and in-depth solar expertise for installation companies, planners and architects as well as building owners.
The new claim "Competence and components" was developed in order to communicate the company's positioning as a holistic solar competence center more strongly to the outside world. The diverse range is also expressed through concise core messages that position Solarmarkt as the partner for planning, brands, services, training and innovations and are consistent throughout the entire communication.
Sunny yellow
Visually, the new appearance is dominated by the color yellow, which is used in the tectonics as well as in the monochrome imagery and imbues the overall appearance with sunshine. With its high recognition value, the brand image aims to emphasize Solarmarkt's claim to leadership and bring emotion and power to an industry that is largely very factual and technical in appearance.
Web platform as the communicative centerpiece
The communicative centerpiece is Dachcom's completely newly developed website with e-shop Solarmarkt.chwhich acts as a solar competence center.
The new image is also visible on advertisements, posters, a news magazine, trade fair appearances, brochures, business stationery, moving image content and various online marketing measures.
Responsible at Solarmarkt: David Galeuchet (Head of Marketing).Responsible agency: Dachcom & Dachcom.Digital.
