From street sweeper to popular hit
Vizner Borel aims to make VW's commercial vehicles a huge hit with a large-scale roadshow
VIzner Borel has designed a roadshow for dealers of VW commercial vehicles. Since last week, VW has been touring Switzerland with its vehicles, for example at Amag in Solothurn and in car dealerships in Oensingen and Frutigen. Under the motto "VW commercial vehicles, the best tools for professionals", interested parties can find out how the Caddy, Crafter and Transporter are equipped, which conversions and superstructures are possible on the individual vehicles and how the vehicles can make the work of tradesmen and the like easier.
Wacky advertising
For the presentation "on the road", Vizner Borel designed and implemented advertisements, mailings, guerrilla measures, a dealer presence and a microsite. At Roadshow.ch, for example, you can keep track of where the roadshow is currently stopping and register for the event.
Vizner Borel also dressed the vehicles used as "demonstration vehicles" at the roadshow to show how and with what the vehicle could be loaded: The Caddy transports vegetables, the Crafter packs an entire removal and the van holds everything a plumber needs - including a bathtub already filled with foam water. In this way, commercial vehicle dealers can show their customers what VW's commercial vehicles are capable of.
Wacky advertising
For the presentation "on the road", Vizner Borel designed and implemented advertisements, mailings, guerrilla measures, a dealer presence and a microsite. At Roadshow.ch, for example, you can keep track of where the roadshow is currently stopping and register for the event.
Vizner Borel also dressed the vehicles used as "demonstration vehicles" at the roadshow to show how and with what the vehicle could be loaded: The Caddy transports vegetables, the Crafter packs an entire removal and the van holds everything a plumber needs - including a bathtub already filled with foam water. In this way, commercial vehicle dealers can show their customers what VW's commercial vehicles are capable of.
Anne-Friederike Wilhelm
