MetaDesign to further develop regional brand "Graubünden
MetaDesign has been awarded the contract to further develop the «Graubünden» regional brand. The goal is to modernize the brand structure and brand identity to meet the demands of a digital world.
With the cross-industry and cross-regional brand "Graubünden", the canton of Graubünden bundles small and large services. It promotes existing and emerging brands and communicates them concisely both internally and externally. Today, the brand family counts more than 70 licensees and a multiple of users - from the timber industry to mineral water, from the Cantonal Hospital Graubünden to Plantahof, from the Rhaetian Railway to the Grisons Nature Parks. Diverse partners who are committed to the common origin and quality.
Like any other region, Graubünden is facing an increasingly competitive situation. 17 years after the launch of the brand, MetaDesign has now won the contract to review, update and further develop the brand architecture of "Graubünden" - for a digitalized world that has changed fundamentally in many respects since the brand was introduced.
