The Swiss Fruit Association now communicates with Rod and Farner
The Swiss Fruit Association’s account will be managed jointly by Rod Kommunikation and Farner going forward. In early June, an interdisciplinary team from both agencies prevailed over the competition in a pitch.
Christian Schönbächler, Head of Communications and Marketing at SOV, in a statement: "Rod and Farner presented the most attractive overall package, which at the same time best suited the Swiss Fruit Association. Fruit producers plan for the long term, and that also applies to us as an association. Rod and Farner have presented us with a convincing strategy and mechanics for the coming years. We are very much looking forward to implementing these together with the team."
Initial work is expected in March of next year.
