Orangina and Die Werbekanzlei reflect on home and wanderlust

In times of corona, family and home mattered even more than usual. Once you're stuck, you realize what you miss most. Be it the grandparents in England, the annual vacation in Italy or the sister in France. But many people have also realized how nice we have it here in Switzerland. That's why this year's Limited Edition is all about home and wanderlust. The representative countries "Switzerland", "England", "France", "Spain", "Portugal", "Italy" and "Germany" were each given a bottle, on which the most beautiful memories of the countries can be found in the form of small illustrations.

The campaign based on this continues to revolve around precisely this topic. The most important component is a competition with the motto "Win now. Travel later". 30 Swiss or SBB vouchers worth CHF 500 will be raffled off, with the winner deciding for themselves how they want to travel and when. Because this is primarily about the longings that you feel, especially after months at home. Orangina also wants to promote sustainable travel by train and encourage trips within Switzerland.

The campaign is designed for online, where many elements are playfully combined. The animated spots are distributed on various platforms such as YouTube, 20min.ch and Blick.ch. Together with the media agency, an efficient media plan was developed that aims to achieve reach. The more playful content on social media is produced together with Monami and is designed to make the community smile.

However, the campaign also covers other touchpoints. Despite the digital focus, the campaign is also used at the point of sale.