Fifa Museum strengthens digital presence with Dept.
The Zurich-based agency Dept is providing strategic and operational support to the FIFA World Football Museum in the areas of digital marketing, website relaunch, and social media community management. As a result, the museum—which was temporarily closed during the lockdown—is strengthening its digital presence and becoming even more accessible online to visitors and interested parties.
After a multi-stage pitch, the Fifa World Football Museum in Zurich, a 1001TP3 subsidiary of Fifa, awarded the agency three project contracts. Dept was awarded the contract because of its proven full-funnel approach, in which the various services work together. But also because of the addition of its strategic strength and expertise in implementation.
A digital marketing strategy for the coming years
Specifically, the teams from Dept and the FIFA World Football Museum in Zurich are working on developing a digital marketing strategy for the coming years. The relaunch of the website, which is being implemented by Dept, is also planned for the beginning of July.
The museum remained accessible on social media during the lockdown and is being supported in an advisory capacity for communication on Facebook, Twitter, Instagram and YouTube in the current crisis situation. In addition, a strategy with specific recommendations for action is being developed, thanks to which community management on social media can be implemented even better and more efficiently in future.
