By Heart heralds next winter for Ragman
By Heart is once again launching Ragman’s winter fashion for the coming fall and winter in the textile trade press. A winter landscape featuring huskies and knitwear fluttering in the wind is intended to whet the appetite for the new collection.
The Zurich advertising agency By Heart is already relaunching the winter fashion for the coming fall and winter for the textile company Ragman in the textile trade press. A winter landscape with huskies and knitwear fluttering in the wind is intended to whet the appetite for the new collection. Under the motto "I'm free", the agency - now in its third season - developed an emotional brand identity that is intended to attractively showcase the new clothing freedoms, as the advertisers wrote in a press release on Tuesday.
In addition to the image subjects, a wide variety of advertising measures are used, from the collection catalog to POS advertising materials and carrier bags. These have been in circulation in Germany and Switzerland since January 2009.
In addition to the image subjects, a wide variety of advertising measures are used, from the collection catalog to POS advertising materials and carrier bags. These have been in circulation in Germany and Switzerland since January 2009.
Responsible at Ragman: Jürg Brändli (Owner), Andreas Wasmer (Managing Director), Tatjana Matouskova (Project Management). Responsible at By Heart, Zurich: Hans Siegwart (CD), Markus Bircher (Strategy), Rolf Burkhardt (Text), Alan Castioni (AD), Sonja Wolf (Graphics), Peter Krebs (Client Service Direction), Misha Gambetta (Consulting), Dominik Mory (Production Management), Natascha Breu (Realization), Franz Rindlisbacher (Photo). Litho: Detail.
