Viva AG für Kommunikation wins Quality1 as new client
Viva AG für Kommunikation is expanding its portfolio in the mobility sector with a further mandate: it is now supporting Quality1. The Allianz subsidiary is a provider of vehicle warranties for cars, motorcycles, boats and agricultural machinery.
Quality1's customers include numerous importers, retailers, associations and industry organizations with over 3,000 garages and workshops, dealers, finance and fleet managers as well as private vehicle owners. The company visits around 10,000 customers per year and processes a total of around 30,000 claims per year.
Viva is supporting Quality1 in revising its marketing and communication strategy for all online and offline media and subsequently in ongoing communication with the aim of further expanding Quality1's market position and in future also developing the market for private car sellers. Georg Gasser, owner and head of the agency, sees the collaboration with Quality1 as an "organic development of the strategy initiated years ago of transforming an originally classic advertising agency into a communications service provider with sound expertise in the content sector".
Expanding our position in the mobility sector
Viva is thus strengthening its position in the mobility sector. It is already active in this area for the Swiss Automobile Industry Association (AGVS), Auto-i-dat, as well as for the public transportation company of the city of Zurich (VBZ) and the Forchbahn. She also manages the Cng-mobility.ch portal, a mobility platform that provides up-to-date information on alternative drive technologies, on behalf of the regional companies of the Swiss gas industry.
