Valencia designs apprentice beer again for Feldschlösschen Brewery
For the second time, the Basel agency Valencia Kommunikation is designing the packaging of the apprentice beer for the Feldschlösschen brewery. Once again, the proceeds of the sale will be donated to the Swiss Brewers Association.
A year ago, the apprentices at Feldschlösschen Brewery were given a special task: they were allowed to brew their own beer. Due to the great success of the campaign, the Rheinfeld brewing novices were called into the brewhouse again in 2020. Using spring water, Pale Ale malt, and aroma hops, the apprentices created "Golden Ale," a shiny golden beer with a pleasant sweetness and fruity, berry hop notes.
Valencia Kommunikation once again supported this unconventional way of promoting young talent and designed the packaging for the final product. The in-house illustrator staged the four apprentices as a black and white group picture, which is used on the outer packaging. The agency is also responsible for the labels and a POS display.
The entire proceeds from the beer will again be donated to the Swiss Brewery Association. This will use it to help finance a beer learning workshop. Feldschlösschen Lernendenbier will be available around Swiss Beer Day - on April 24, 2020 - exclusively and in limited quantities at Coop Retail.
Responsible at FeldschlösschenJérôme Rueff (Brand Director); Sven Schädeli (Brand Manager); Massimo Galvani (Customer Development Manager). Responsible at Valencia: Simone Fluri (Creative Director); Iraklis Hungerberg (Senior Account Director); Corinne Winter (Junior Consultant); Meret Renggli (Junior Consultant); Sebastian Refardt (Senior Copywriter); Nadine Gschwend (Art Director); Michael Wenk (Illustrator); Emanuel Plüss (Head of Polygraphy).
