Amrein-Pieren with Best of Billet Doux for Suchard
The Amrein-Pieren agency developed a campaign for Suchard to mark the 120th edition of the Billet Doux. Key elements include postcards, a microsite, and an e-newsletter.
Amrein-Pieren has developed a comprehensive CRM concept for Suchard to mark the 120th edition of Billet Doux. According to the agency's press release, key elements under the "Best of Billet Doux" concept include DM campaigns with postcards, a microsite Billetdoux.chan e-newsletter as well as additional promotions and price campaigns.
Responsible at Kraft Foods Switzerland: Beat Burri. Responsible at Amrein-Pieren, Bern/Genève: Cédric Bussmann (CD, text, consulting), Roman D.C. Amrein (consulting), Christophe Bolz (AD, web design), Corina Burkard (graphics, web design), Andreas Fahrni, Reto Andreoli, Roland Diacon (photo), Graf Miville (programming, database).
Responsible at Kraft Foods Switzerland: Beat Burri. Responsible at Amrein-Pieren, Bern/Genève: Cédric Bussmann (CD, text, consulting), Roman D.C. Amrein (consulting), Christophe Bolz (AD, web design), Corina Burkard (graphics, web design), Andreas Fahrni, Reto Andreoli, Roland Diacon (photo), Graf Miville (programming, database).
