Havas Switzerland wins new customers and defends budgets
2020 got off to a promising start for Havas Switzerland. Brands such as Die Post, Hyundai, Dr. Oetker, Freixenet, Bel Suisse, UEFA, and the magazine Générations remain part of—or have joined—the client portfolio of the Havas Villages in Geneva and Zurich.
![Havas_Village[1]](https://www.markt-kom.com/wp-content/uploads/2021/02/2020-03/Havas_Village%5B1%5D.jpg)
After completing a public tender, Havas defended the Post's media mandate by winning the strategy, traditional media and one of five digital lots.
After a multi-stage selection process, Havas will also continue to be responsible for strategy, conception and buying of media campaigns for Hyundai.
Also new to the media portfolio is the Oetker Group, including the Dr. Oetker, Freixenet, Mionetto and Vodka Gorbatschow brands.
For Bel Suisse, which owns the Cantadou, Kiri, Leerdammer and La-vache-qui-rit brands, Havas is developing a new brand strategy for Cantadou and will be responsible for the creative business and campaigns of the individual brands.
Havas Village in Geneva is working for the European Football Association UEFA and is developing a CRM program that already includes this year's UEFA European Football Championship. In addition, the appearance as well as the branding of the French-speaking Swiss magazine Générations will be completely revised and refreshed for both the online and offline editions.
According to the announcement, Havas Switzerland can also look forward to further significant budget gains, which, however, may not be communicated at this time.
