Heimat Zürich and Bank Cler organize the simplest lottery in Switzerland

People who make their way home at the weekend after a night of partying are often no longer in full possession of their mental faculties. And therefore ideally suited to show how easy mobile banking can be today. This is the idea behind the "Zak Challenge". For this challenge, Bank Cler installed an oversized smartphone screen in the middle of Zurich's main shopping district. It lured tired, inebriated passers-by with the prospect of a free cab ride home. The task for the "test subjects" was to perform a typical app function without further instructions.

A test that all participants passed with flying colors and thus impressively demonstrated: Mobile banking can be so easy. Reason enough to celebrate the winners accordingly: a gospel choir and drag queens provided the necessary glamor before the e-taxi finally took them home. In addition to the detailed documentation of the "Zak Challenge", bumpers and stories complement the social media campaign.