Weber grills new with Serviceplan Suisse
Serviceplan Suisse was commissioned by the long-established barbecue manufacturer Weber-Stephen to handle its Switzerland-wide media relations, manage its press office, and conduct social media marketing to establish the brand in Switzerland.
Marco Schneider (Managing Director Weber-Stephen Switzerland), Andy Stüssi (Grill Master), Reto Vanoli (Owner Vanoli) (f.l.)
Inspired by a simple ship's buoy, George Stephen invented the well-known "kettle grill" in Chicago in 1952. Since then, Weber has established itself in the market as a premium brand and offers a wide range of gas, electric and classic charcoal grills, as well as new grills with wood pellets. Weber also offers barbecue fans the right accessories and merchandising products for young and old. Weber's range is rounded off with barbecue courses, including its own Grill Academy, and ensures that barbecuing is also an experience for vegetarian barbecue fans.
Under the motto "Discover what's possible", Weber opened its first flagship store in Switzerland on February 28 and 29 and wants to offer grill fans a perfect grilling experience with this customer promise. With unconventional grill dishes, with grill workshops conducted by grill master Andy Stüssi and with the demonstration of the latest grill, fans got their money's worth and were able to marvel at the large range of grill models, accessories and merchandising articles on almost 400 m².
Responsible at Weber-Stephen Switzerland: Aline Kern (Marketing Coordinator Switzerland), Marco Schneider (Managing Director). Responsible at Serviceplan Suisse: Lara Horisberger (PR), Laila Kalman (social media), Marianne Weibel (consulting); Pam Hügli (overall responsibility).
Serviceplan Suisse was able to provide communications support for this opening event. This included the organization and implementation of a media event, classic media work and social media activities. "We have successfully kicked off a successful collaboration and I am looking forward to a long-term collaboration with Serviceplan, which will also be able to convince barbecue fans, vegans and vegetarians of the Weber barbecue experience with exciting stories," says Aline Kern, Marketing Coordinator Switzerland of Weber-Stephen Switzerland, confirming the mandate won by Serviceplan Suisse.
