BlueGlass Interactive takes over digital marketing mandate for Mobility
Effective immediately, BlueGlass Interactive is supporting the digital marketing activities for the national mobility service provider Mobility and assisting the client with SEA, programmatic advertising, social media, conversion tracking, and SEO.
The Zurich-based agency has been responsible for the larger social media campaigns since 2018 and promotes the Mobility offering at branding and performance level. The focus is on needs-oriented user types that are to be addressed in a targeted manner and convinced of the company's mobility solutions.
SEA and programmatic advertising will now be integrated into the existing campaign setup, providing Mobility with holistic and strategic support. "We look forward to expanding our professional and successful collaboration to date and implementing a holistic approach," says Alex Vavourakis, Digital Marketing Manager at Mobility.
The individual phases of the user journey are covered from a single source: programmatic advertising and social media draw the attention of potential customers to Mobility offers based on specific topics and locations, while search ads pick up people who are already actively searching according to various interests and behaviors. SEO measures accompany the content and technical development of the website in order to achieve the highest possible visibility for Mobility.
"The even closer cooperation honors us and offers new opportunities to better exploit the potential of mobility thanks to cross-channel, data-based insights," says Christian Haueter, BlueGlass Interactive Head of Paid & Social Media.
