Ruf Lanz lets robots talk in radio spots
To promote the 2020 Computer Science Days, which took place from March 23 to 28, Ruf Lanz had robots do the talking in five different radio spots.
On the Informatiktage, companies, start-ups, universities and other hosts in the greater Zurich area offer insights into their everyday work and research. The Zurich agency won the bid after an evaluation.
In the radio spots, robot XH 733 and his colleagues invite people to the Information Days 2020. The spots convey that the robots are still not perfect and sometimes still have some trouble with intonation and pronunciation. However, the idea for this still comes from human creatives.
The Informatiktage is a project that emerged from the eZürich cooperation network. eZürich is a platform for people and projects that want to advance Zurich as an ICT location. It is coordinated by the city and canton of Zurich.
Responsible at the Informatiktage 2020: Julia Wüst (Ergon Informatik); Sandra Herkle (ETH); Anita Martinecz, Isabell Metzler (Canton of Zurich, Office of Economics and Labor); Martin Otzenberger (City of Zurich, Organization and Information Technology). Responsible at Ruf LanzMarkus Ruf, Danielle Lanz (Creative Direction); Christian Stüdi (Text); Marc Gooch, Lara Cavelti (Consulting). Production: Jingle Jungle.
