Air France presents new logo
Air France unveiled its new logo on Wednesday. It is intended to elegantly embody the three brand values of excellence, the art of travel and the human aspect. The logo was developed by the Brandimage agency.
Air France unveiled its new logo on Wednesday. It is intended to elegantly embody the three brand values of excellence, the art of travel and the human aspect. The logo was developed by the Brandimage agency.
The new lettering consists of just one word, in "elegant style", as Air France writes. The new branding is intended to reflect Air France's international clientele, which accounts for almost half of all passengers, and at the same time pay tribute to its French origins.
From now on, existing aircraft will be painted with the new logo as part of maintenance work. New aircraft will bear the modern lettering right from the start.
The colors - also the national colors of France - remain the same: The navy blue, in use for 75 years, emphasizes the airline's tradition and efficiency. The color white stands for well-being and the French way of traveling. The red accent lends the brand strength, French chic and symbolizes the attention that Air France pays to its passengers on the ground and in the air, as Air France writes in Wednesday's press release.
The new lettering consists of just one word, in "elegant style", as Air France writes. The new branding is intended to reflect Air France's international clientele, which accounts for almost half of all passengers, and at the same time pay tribute to its French origins.
From now on, existing aircraft will be painted with the new logo as part of maintenance work. New aircraft will bear the modern lettering right from the start.
The colors - also the national colors of France - remain the same: The navy blue, in use for 75 years, emphasizes the airline's tradition and efficiency. The color white stands for well-being and the French way of traveling. The red accent lends the brand strength, French chic and symbolizes the attention that Air France pays to its passengers on the ground and in the air, as Air France writes in Wednesday's press release.
