Graubünden Ferien makes the poster interactive with Beem
Graubünden Ferien is launching its first interactive out-of-home (OOH) campaign in collaboration with Beem. For two weeks, users will have the chance to win one-day and weekend ski passes at over 170 poster locations in select train stations in Zurich.
A classic OOH campaign is given an on-top option and thus a new function with beem. Using established Bluetooth technology, beem enables users to get exciting content directly from real-world billboards to their cell phones. Over the next two weeks, Graubünden Ferien is working with beem to launch an instant-win game at over 170 APG|SGA poster sites in selected train stations in Zurich. During this time, there is a total of ski day tickets and ski weekends to be won.
The interactive billboards can be interacted with from February 17 to March 4 at the stations Zurich HB, SZU Zurich, Zurich Enge, Zurich Hardbrücke, Zurich Oerlikon, Zurich Stadelhofen and Zurich Wiedikon. All users who manually activate the beem function in the apps of 20 Minuten, Bluewin or their own beem app and allow access to Bluetooth and location can participate in the Instant Win game.
If a user who has completed the activation approaches a billboard equipped with a Bluetooth beacon, a Beem banner appears in the newsfeed in the 20 Minutes app that is open in the foreground with a message to participate in the Instant Win game. Immediately afterwards, anyone who takes part will find out whether he or she has won a day or weekend ski pass.
