Maxomedia designs video review of the year for SBB
Maxomedia has designed and produced a special kind of annual review for SBB. Various videos showcase the projects of the three SBB core customer segments "Children", "Young people" and "Adults".
Maxomedia has designed and produced a special kind of annual review for SBB. Various videos showcase the projects of the three SBB core customer segments "Children", "Young people" and "Adults".
The respective segment managers will personally act as presenters. In this way, SBB employees and partners will get an "entertaining and above all authentic picture" of the segment's activities in 2008, the agency writes in a press release.
A personalized direct mailing, consisting of a card and a bag of biscuits, as well as a newsletter led the recipients to the microsite where the videos can be seen.
The respective segment managers will personally act as presenters. In this way, SBB employees and partners will get an "entertaining and above all authentic picture" of the segment's activities in 2008, the agency writes in a press release.
A personalized direct mailing, consisting of a card and a bag of biscuits, as well as a newsletter led the recipients to the microsite where the videos can be seen.
