4C Business Campaigning is now called Business Campaigning Switzerland

4C Business Campaigning GmbH, a consultancy and full-service agency, has changed its name to Business Campaigning Switzerland. According to a press release issued by the Zurich-based company, the addition of Switzerland to the new name reflects the company's increased international networking. The new claim: foresee. communicate. lead shows the connection between the various campaigning elements. The agency is named after the business campaigning approach designed by owner Peter Metzinger for planning and executing campaigns.