Livesystems becomes new marketing and brokerage partner of VBZ TrafficMedia
Zurich Public Transportation (VBZ) has issued a new public call for bids for the marketing of VBZ TrafficMedia’s advertising spaces outside the VBZ service area and for the brokerage of such spaces within the VBZ service area. After evaluating the bids received, the contract for the next five years was awarded to Livesystems.
The advertising spaces in and on streetcars and buses operated by Verkehrsbetriebe Zürich are marketed outside the VBZ area by an external partner. VBZ TrafficMedia put this collaboration out to tender at the end of 2019. Of all the bids received, the one from Livesystems was rated the best.
Livesystems will take over the exclusive marketing of VBZ TrafficMedia's advertising offers for five years from April 1, 2020. This includes market development and active support for advertising customers outside the VBZ area. Within the VBZ area, market development will continue to be handled by VBZ TrafficMedia. Livesystems acts as an intermediary there. There is an option to extend the contract for one or a maximum of two years.
VBZ TrafficMedia is responsible for the advertising space inside and outside the streetcars and buses of Zurich's public transport company. This includes the development and further development of advertising offers and their promotion as well as active sales and customer care within the VBZ market area. This includes the city of Zurich, the Limmat Valley and parts of the Upper Glattal, Pfannenstiel and Lower Zimmerberg.
