Public transport advertising: New rail poster with depth effect
Wigra Mediatools, a provider of advertising space, has developed a new 3D rail poster in collaboration with Vogt Foliendruck. The advertising space creates a sense of depth using lenticular technology.
The advertising space provider Wigra Mediatools has developed a new 3D rail poster together with Vogt Foliendruck. The advertising space uses lenticular technology to create a depth effect. The new rail poster was launched at the beginning of the year with its own "Depth effect" campaign. A total of 1,492 posters were displayed for three weeks in SBB's national intercity trains and all local S-Bahn fleets. Four different subjects were used to showcase products from the cosmetics, home, drinks and watches sectors.
According to a press release issued on Monday, the special effect makes the advertising more memorable than average. The posters also stand out from traditional printed advertising. The production costs for a rail poster amount to around CHF 6.30 for a print run of 1,000.
According to a press release issued on Monday, the special effect makes the advertising more memorable than average. The posters also stand out from traditional printed advertising. The production costs for a rail poster amount to around CHF 6.30 for a print run of 1,000.
